Helping people understand why they should care
I design brands, campaigns, and digital experiences by finding and solving real problems, building thoughtful systems, and turning complex ideas into clear, human-centered communication.
Campaign • Cultural Exchange
Jax, a Living Canvas
A campaign designed to represent Jacksonville’s culture and identity for its sister city, Gqeberha, South Africa.
Created as part of a Sister Cities exchange, this project explores Jacksonville’s culture through a visual campaign designed to be shared with Gqeberha, South Africa. Framed as a “living canvas,” the concept highlights the city’s murals, sculptures, architecture, and public spaces as an evolving work shaped by the people who move through it. The campaign translates this idea into a cohesive visual system that reflects both the city’s built environment and its creative community.
CAMPAIGN • CULTURAL INITIATIVE
American Heroes: Beyond the Spotlight
A campaign system designed within the U.S. Department of State’s American Spaces framework.
This campaign was developed as a scalable prototype for the U.S. Semiquincentennial, using illustrated American figures to highlight the strength, struggle, and impact behind their public legacy. Maria Tallchief, America’s first prima ballerina and a member of the Osage Nation, was selected as the primary figure for this prototype, informing the system’s exploration of dual identity and representation.
Design System • Grassroots Movement
50501 Northeast Florida
A grassroots identity built to mobilize and scale across real-world action.
50501 Northeast Florida is a local chapter within the broader 50501 national protest movement, focused on coordinated, large-scale public action across the U.S. The work spans ongoing organizing efforts, campaign initiatives, and rapid-response communication across physical and digital spaces.
CAMPAIGN SYSTEM • COMMUNITY ORGANIZING
No Kings Jacksonville
A scalable campaign framework built to support organizing, coordination, and community engagement.
No Kings is a nationwide movement organizing large-scale demonstrations in opposition to authoritarianism and political extremism. Working within the established national identity, this project focused on adapting and expanding the campaign for local use in Jacksonville, Florida.
While many of the examples shown throughout this case study were developed for No Kings 3, the visual framework, organizational resources, and campaign assets were designed to support future No Kings events and related community actions throughout Jacksonville.
UX/UI DESIGN • USER RESEARCH
Local Artist Finder
A location-based platform for discovering local artists through place, not algorithms.
Local artists often rely on social media to share their work, but discovery on those platforms is driven by algorithms rather than geography. As a result, artists, events, and exhibitions can be difficult to find, even within a user’s own community.
Local Artist Finder was designed as a location-based platform that helps users discover nearby artists through maps, profiles, and events. The project focused on creating a simple, user-centered experience that makes local art more visible and accessible.